12 Creative Recruitment Campaign Ideas To Inspire You

An excellent recruitment project idea can substantially enhance a brand’s appearance in the talent market. And job the bright side is that it doesn’t always require a crazy budget!

Now is the time to inject some imagination and fun into your recruitment campaigns and shake up those uninteresting, worn-out recruitment strategies that typically begin with posting on job boards (boring).

When your skill team begins producing initial, interesting project ideas that connect into and reinforce your total recruitment strategy, you’ll rapidly discover how to attract the best and brightest prospects.

TL; DR – Key Takeaways

– Creative recruitment campaigns are all about establishing fun and appealing methods to draw in excellent prospects to your brand name and make a bigger effect on candidates.

Examples include recruitment through a dating app, utilizing a strange code to crack, hosting meet-ups, or enlisting the aid of an immersive virtual tour.

– You can establish imaginative ideas for your recruitment campaign by assessing the issues your talent team has now, looking into how other companies hook applicants, or conceptualizing brand-new ideas with your team.

– Three examples of organizations believing outside the box consist of IKEA’s 3D-printed meatball project, Volvo’s S90 design automobile that interviews its own specialists, and a truly enjoyable one by Deloitte-a zombie recruitment video (yes, you can’t lose out on that one, so read on).

– After releasing your campaign, create skills tests in a jiffy to screen and shortlist applications with Toggl Hire. Your skill group can pick from our library of over 150 test templates to improve and automate your working with procedure.

What is a creative recruitment project?

Recruiters or skill acquisition teams that use original recruitment project ideas, such as video games, crack-the-code tests, AI recruitment bots, or video material, connect directly with the hearts and minds of their target audience.

How do you understand if your company is using innovative ideas in your strategy?

Well, has the talent group been using the very same recruitment marketing method for the last 10 years? (Oh dear, ideally not.) Why? Well, job by following the exact same conventional strategies that everyone else utilizes, there’s no chance your brand will stand apart in the crowd.

When business connect with prospects in a thoughtful, impactful way with their recruitment marketing, they’re more likely to draw in the competent people they’re looking for. Now, here’s how your group can start doing things in a different way.

How do companies think of creative recruitment projects?

It’s not too complex. Let’s stroll through the steps for creating effective, initial recruitment marketing.

Step 1: Identify your team’s most significant blockers in acquiring leading skill.

Step 2: Next, brainstorm ideas or strategies to overcome those obstacles. Here are some ideas:

– Get motivation from other companies already thinking out of the box.
– Put yourself in the shoes of your target audience and believe of ways to interact with them in a design and tone that will attract them, such as an animated video.
– Reach out to associates to collect concepts from a varied group.
– Consider what your business values highly in its current staff members.

Step 3: Bring all your ideas together and develop your recruitment campaign technique, including the channels you’ll utilize to publish it, such as social networks and your professions site.

Step 4: Review your campaign cost and guarantee you have the budget plan you need, or change your plan accordingly (keeping in the excellent stuff your target market likes).

Step 5: Launch your campaign and hope your task advert and other project aspects get widespread nationwide, worldwide, (or perhaps viral!) attention.

Do we require to contract out customized components of our recruitment campaigns?

Possibly. We understand that not all companies have the resources to pull off every aspect of a creative task in-house. Because case, you may require to contract out specific components to a firm, such as:

– Designing social networks or other digital ads
– Creating a video (that does not look like your nephew stole your mobile phone).
– Creating a complex video game or nerdy formula as a recruitment test

Ok, now for the fun things.

To help you win on this new path, we have actually pulled together some genuinely ingenious recruiting ideas listed below. Companies that developed some original or innovative attention grabbers to reel in terrific candidates.

12 innovative and motivating recruiting campaign examples

Let’s face it, lots of companies need a recruitment procedure remodeling. Especially if they desire to attract young, qualified prospects (and the company’s company brand is as attracting them as a 1970s film).

The following companies (the majority of which you’ve likely become aware of) also needed some fresh ideas for their recruitment marketing to jazz up their outdated image-and they all succeeded.

1. Deloitte Graduate Recruitment Campaign

Problem: Recruiting enough varieties of junior personnel for white-collar workplaces.
Recruitment strategy: Graduate recruitment.
Tactics: Student academy, vac work, graduate programs, internships, social networks, advertisements, referrals.
Their most original campaign idea was definitely their US zombie recruitment video-a Strolling Dead-themed recruitment advertisement that ran throughout the show’s season finale. It may not have featured at any huge international marketing festival, but it sure got people talking. And that’s what you want.

2. British Army – New Recruits Campaign

Problem: Recruiting soldiers for dangerous professions like the army is becoming more challenging.
Recruitment method: Using pop-culture recommendations to bring in a large range of ‘profiles’.
Tactics: TV adverts, social networks, and other online platforms.
This campaign is special due to the fact that it utilizes the concepts of excellent advertising or copywriting by attracting what is necessary to its specific target audience-communicating about their values and utilizing their language.

3. Home Instead Recruitment Campaign

Problem: The caregiving profession is currently highly undervalued and is also experiencing a quick boost in need post-pandemic.
Recruitment technique: Using emotional and aspirational messaging to bring in people whose worths line up with the company’s purpose.
Tactics: Advertising campaign across TV, digital, print, radio, social, and direct mail.
Recruiting for a task that is usually very under-appreciated definitely requires some extra creative juice. Home Instead decided to utilize the services of a professional company for this project to refresh their brand job name and hook precisely the right sort of individuals.

The agency developed extremely emotive recruiting videos for this niche industry, which 100% struck the mark with their “can’t help however care” target market.

4. IKEA Recruitment Campaign

Problem: IKEA isn’t a tech career location, and filling tech and digital tasks was a tough job.
Recruitment method: Using a significant innovation pattern to join the discussion and increase their awareness in the tech talent circles.
Tactics: An experimental recruitment campaign using 3D-printed meatballs.
Now, this is a genuinely original project run by the Swedish furniture manufacturer IKEA. To attract talent that considers of the box, they welcomed possible candidates for an interview over a dish of meatballs.

But not their traditional Swedish meatballs … these are 3D-printed meatballs, supporting their drive for more plant-based meals in their restaurants.

5. The American Hotel & Lodging Association (AHLA) Recruitment Campaign

Problem: Combatting massive labor lacks in hospitality post-Covid.
Recruitment method: Targeting out of work, underemployed, and ready-to-work prospects seeking to start their careers in hospitality by highlighting real-life examples of status seeking.
Tactics: National advertising campaign covering social media, digital display ads, radio, and press coverage.
These guys are helping to fill a major pandemic-driven employment space. In the US alone, the Bureau of Labor Statistics shared this mind-blowing fact:

The market has regained 6.9 million jobs considering that April 2020. Despite these gains, employment is 1.3 million lower than in February 2020.

Their project makes prospective beginners knowledgeable about the huge array of benefits available with a profession in hospitality and uses testimonials from present staff members to bring home the message with real-life stories.

6. Atlassian Recruitment Campaign

Problem: Hiring at scale, which, in this case, implied attempting to attract 1,000 brand-new employees over 12 months.
Recruitment technique: Doubledown on promoting the ‘work from to bring in tech skills who want to work remotely.
Tactics: A physical recruitment drive in a branded Van

This one’s certainly another imaginative recruitment project that the software business, Atlassian, released just recently. The ‘AttlassiVan’ drove around Australia on a month-long recruitment trip.

Their novel idea aligned well with their work-from-home policy that they were also ‘driving home’. And hopefully, their innovative thinking has actually helped them fulfill their Australian and international intake goals (from 9,000 to 25,000 by 2026).

7. BHP Recruitment Campaign

Problem: A biased recruitment process and lack of gender diversity.
Recruitment strategy: Building a transgender and gender-diverse skill pool.
Tactics: Updated recruitment process

This project hit at the heart of the continuous issue of gender equality in mining. Global mining giant BHP just recently ran a successful, global-first (for BHP) initiative to help in reducing hiring biases by refreshing their out-of-date recruitment processes.

8. EasyJet Recruitment Campaign

Problem: Remedying team scarcities post-Covid
Recruitment technique: Targeting an extremely particular talent segment – empty nesters and over-45’s.
Tactics: Ad campaign

Now, this is another project that’s thinking out of the box. After stumbling upon a fascinating market insight that “around 78% of British parents aged 45 and over wish to handle a brand-new difficulty once their children fly the nest”, EasyJet crafted a recruitment project targeting this specific talent swimming pool.

Filling the team lacks with candidates who are over 45, whose kids have finally flown the nest, and who are now searching for a new career experience!

9. Volvo Recruitment Campaign

Problem: Attracting 400 highly-qualified R&D engineers in 12 months.
Recruitment method: Grabbing audience attention at a distinguished international motor show and establishing the brand as an emerging hub for automotive software engineering.
Tactics: Event PR

Now that’s turning your average recruitment project method on its head for sure! The group incorporated AI into the automobile’s pedestrian speech technology and cars and truck link system to evaluate the social and technical skills of those who hopped in for an interview! Nooooice.

10. Toggl

Problem: Attracting superior passive prospects.
Recruitment strategy: Using an ingenious, gamified technique to engage passive candidates & offering a complimentary gift.
Tactics: Skills test was advertised on social networks platforms

Our sister company, Toggl Track, wished to work with an SEO supervisor and idea of an enjoyable project that ‘d be a win-win circumstance for all. We created a skills test difficulty and advertised it throughout social media, providing a totally free tee shirt to candidates who achieved high ratings.

Reaching passive candidates while getting the word out about our brand name to other gifted employees worldwide-it doesn’t get much better than that.

11. Walmart eCommerce Recruitment Campaign

Problem: Struggling to draw in Millennials and Gen-Zers.
Recruitment method: Activating a new disruptive company brand to draw in graduates.
Tactics: Campus recruitment with an experiential VR trip, careers page overhaul, video series, redeveloping all in-store and campus recruiting visual assets

Walmart’s huge talent acquisition project was created by Nexus and helped offer the brand a much-needed facelift (given that the retailer might not have actually been leading of lots of candidates’ favorite company lists).

12. Lowe’s Canada Recruitment Campaign

What is the campaign attempting to attain?

Problem: Attracting young employees in the midst of a labor shortage.
Recruitment technique: Tapping into a growing interest among youths in home restoration and crafting an engaging worth proposal to set themselves apart from other companies.
Tactics: An exhibition, The Hall of Fail, that provides renovation fails recreated as masterpieces, out-of-home, web, and social networks content

Intending to hire some 5,000 individuals in a year amidst extraordinary labor job scarcities, Lowe’s Canada was facing the huge challenge of attracting more youthful employees. Partnering with an innovative firm, the brand designed a recruitment campaign concentrating on opportunities for development and learning within its network.

They have actually also discovered that 88% of Gen Z students want to work for companies who provide access to training and development chances.

Training is a concern for us, so we make sure to provide extensive training to everybody who joins our groups. Working in one of our stores is a fantastic chance for people to get knowledge that will benefit them all their lives.

Inspired by this insight, the brand introduced a campaign and exhibit that builds on the desire to find out by revealing engaging examples of remodelling failures that young individuals can prevent by working and learning at one of the brand’s stores. Each of the exhibitions had a QR code for using straight for the numerous employment opportunities.

Thinking of your next original recruitment campaign method?

We hope this list has got you buzzing about your next recruitment project and how you can match those innovative business to approach prospects.

Whatever the function, from getting up the finest engineers to roping worldwide’s greatest salespersons, your recruitment marketing efforts make sure to strike their hearts and minds if you use your imagination!

One easy method to add shimmer to your next recruitment project while making it enjoyable and engaging for you and possible candidates is to begin with abilities tests. And, no, you do not need to develop tests from scratch. Our test library is teeming with role-specific concerns developed by the specialists.

Bid farewell to inappropriate prospects and the hours wasted screening CVs. Create a totally free Toggl Hire account today to see just how simple, fun, and fair hiring can be.

Juste enjoys examining through writing. A copywriter by trade, she invested the last 10 years in startups, telling stories and structure marketing teams. She operates at Toggl Hire and blogs about how organizations can hire really great individuals.