5 Creative Ways to Target Recruitment Ads For Quality Candidates

Social marketing is an essential part of a recruitment marketing strategy as it allows you to reach a far larger audience than just individuals actively searching for jobs (who comprise just a quarter of task candidates).

Once you’ve mastered turning your job descriptions into excellent social ads, the next action is determining how to get those ads in front of the best people – or targeting.

Targeting on job titles and market is, of course, an extremely effective way to set up your marketing campaign, however some remarkable candidates are still to be discovered outside those borders. Targeting is a key element of Talent Attraction. Here are 5 ways to use targeting to broaden your swimming pool of quality candidates.

1. Use geofencing to reach more regional skill

When Kentucky Fried Chicken needed to rapidly staff up a freshly opened restaurant in the Netherlands, they established a campaign that promoted within 5 kilometers of the new dining establishment and worked with 75 individuals and job a General Restaurant Manager in just 4 weeks.

Geofencing, or job setting a radius around a place where your advertisements will run, can likewise be utilized for market events that are packed with specialized candidates.

Facebook even uses the alternative for “individuals taking a trip in this area”, beneficial for these types of events that anticipate a great deal of out-of-towners.

Google Adwords/ Search: Radius around a pin, 0.6 to 60 km

Facebook/ Instagram: Radius around a pin, ~ 1.6 – 80 km (In the US, radius minimum for work ads is 15 miles).

LinkedIn: Radius around a pin, 200 – 1000 m.

2. Borrow an audience

If the candidates you’re looking for influence any purchasing choices in a business, the heavy lifting about how to reach them has already been done by the vendors and suppliers offering to them.

Ask the hiring manager what innovation or equipment this function would be handling weekly, or head over to Capterra or G2 to discover which software business are marketing to the same group of individuals you’re attempting to reach.

For instance, market specific tools for banking or efficiency evaluation software for manager level positions.

Make a list of the business more than likely to be offering to your best prospect and run their website URLs through Similarweb and SpyFu (both have freemium choices) to see what keywords they are using to reach their audience.

Also check what the “referring sites” can inform you about where your prospects are hanging out online.

Google Adwords/ Search: Add related URLs, keywords to produce Custom Segments.

Facebook/ Instagram: Search companies and keywords in “comprehensive targeting” area for tips to produce Interest-based Targeting.

LinkedIn: Target to 1st degree connections of the suppliers and providers with Company Connections.

3. Highlight the ideal benefits

Use interest-based targeting to talk to what matters most to each candidate. Include your generous holiday policy to individuals interested in travel and outside recreation.

Add a line about the company health care for those thinking about mediation and physical fitness. Include a photo of the last business volunteer day for those thinking about community concerns and charity causes, or job a photo of the office dog for family pet lovers.

Interest-based targeting enables you to flaunt some of the more unique perks of your company that may not be a video game changer for everybody, but for a select group can make all the distinction.

Google Adwords/ Search: Affinity Segments.

Facebook/ Instagram: Interest-based Targeting.

LinkedIn: Member Interests.

4. Capture the career-changers

The pandemic has triggered a lot of people to examine their profession paths and, as a few of them switch fields completely, there are most likely highly qualified prospects that merely do not have the normal title and industry background.

One method to expand your candidate pools beyond the common requirements is to take a look at what individuals like to do outside of work.

Search LinkedIn to discover 10-20 individuals who hold a comparable position to the one you’re wanting to fill and head to the bottom of their profile to discover their “Interests”.

List out the influencers, companies, and groups these candidates have an interest in and see if there are some commonalities beyond industry-specific classifications. Maybe they tend to be news addicts, assistance comparable nonprofits, or follow the same authors.

From these shared qualities you can start exploring interests and keywords that you can utilize to expand your reach to people that might not have the common profession course but might be an excellent fit.

Google Adwords/ Search: Add keywords and URLs for Custom Segments, and interests for Affinity Segments.

Facebook/ Instagram: Interest-based Targeting (here’s a useful guide on classifications readily available).

LinkedIn: Advertise straight to those who belong of the same LinkedIn Interests Groups.

5. Retargeting

Retargeting lets you show ads to people who have formerly interacted with your advertisements, such as liking, job swiping an image carousel, or clicking a link, and it’s commonly added as an audience classification to campaigns.

Often retargeting just reveals the very same advertisement to individuals whenever (consider that a person ad that seems to follow you around the web), however retargeting provides an excellent opportunity to provide more extensive task details to individuals who are already interested.

For example, retargeting advertisements might consist of more info on role duties, unique perks, or a link to a “day in the life” post – helping to pull individuals even more along your recruitment pipeline.

Google Adwords/ Search: yes.

Facebook/ Instagram: yes.

LinkedIn: yes.

targeting with wonderkind

Wonderkind provides you the tools and design templates to produce recruitment advertising campaign across multiple social platforms with simply a couple of clicks. With the main control panel, you can see which projects are carrying out well to help you explore and modify your targeting efforts.

With Wonderkind you also have access to a deep database of job title synonyms. When you include a target title into a campaign, Wonderkind can instantly complete a range of associated job titles (including in other languages) that can broaden the reach of your advertisement to quality prospects.